Alex Louderback
The Developer's Developer
I build the delivery pipelines that Salesforce teams ship through. At National Philanthropic Trust I run CI/CD for the CRM team, where release cadence doubled after the pipeline went in. Before that I was a Salesforce developer at Deloitte writing Lightning Web Components for federal clients, which is why I tend to design tooling from the developer seat rather than from the process diagram.
- 150+releases orchestrated in 2025CRM team, NPT
- 2xthe prior release cadenceafter the Gearset pipeline
- 1stIT Delivery Center of Excellencehelped found it at NPT
- 2conference talks in the last yearLondon and virtual
Go Birds
I am a Philadelphia Eagles fan in the way that shows up on a calendar. Sundays are blocked out from September to February, the kelly green throwbacks are the correct uniform and I will argue about it, and the face paint goes on before the drive up to the Linc.
Sundays are blocked from deployments because Sundays are for the Birds.
Key skills
The toolchain behind the numbers above. Full detail sits on the experience page.
- GearsetCI/CD Pipeline · Code Scan · Build Agent · Backup
- Azure DevOps & GitHubAzure DevOps · GitHub · Branching & PR gating · Peer review standardization
- Jira & Jira Service ManagementJira rearchitecture · Jira Service Management · JSM Help Portal · Center of Excellence Dashboard
- Metrics & GovernanceDORA metrics · Value-based metrics · Intelligent SDLC gating · Release management
- Salesforce & EngineeringLightning Web Components · Salesforce platform · JavaScript & TypeScript · Java
What I optimise for
An SDLC where every phase connects, and every phase has an agent in it
Tightly integrated delivery, with automation working inside each stage.
02Automation you can measure, and metrics that fund the next change
Automated workflows tracked through value-based and DORA metrics.
03Better tooling is a morale problem first
Improving the morale and working environments of development teams.
The Lab
This block is gated behind the showWipSections flag, which is on in Sandbox and off everywhere else. It exists to prove the three environments are genuinely different builds rather than the same site in three colours. Anything drafted here gets promoted to Test and then Production by flipping the flag, which is the same path a real feature takes.
- A writeup of the Own Secure to Gearset Backup migration.
- Notes from the Center of Excellence dashboard build.
- A longer piece on where agents actually belong in a release process.
Things I'm into
Books, screens, and controllers currently in rotation.
